I’d spent the past two-and-a-half years reporting on obstacle racing, a sport whose meteoric growth was greatly fueled by CrossFitters looking for a place to test their strength. I wanted to see what a straight-up CrossFit competition was like. Instead, my press pass was denied.
“Outside Online has published headlines and articles about CrossFit and the CrossFit Games that lead us to question Outside Magazine and Outside Online’s editorial intentions,” said the email from CrossFit Press, which arrived after we reached out to Greene. The email listed four Outside articles to which CrossFit had taken offense: a report on a Journal of Strength and Conditioning Research study that suggested CrossFit has a 16 percent injury rate, a report on the subsequent lawsuit between CrossFit and the journal (published by the National Strength and Conditioning Association), the NPFL story, and another story digging deeper into injury statistics.
No mention was made, however, of the stories we’ve published trumpeting CrossFit’s stars like four-time CrossFit Games champion Rich Froning, pointing readers to the regimen’s best boxes, or even promoting CrossFit-inspired training plans. Outside has covered all aspects of the fitness trend since it began.
With that in mind, we asked CrossFit to reevaluate its decision. CrossFit is important to us and to many of our readers. We were eager to cover the games. Again, we were rejected. This time, our email didn’t even elicit a response.
Denying our press pass is like the NFL writing, “Dear ESPN, We can’t let you cover the Super Bowl, because you covered the traumatic-brain-injury concerns of NFL players.” By CrossFit’s logic, every major media outlet in the United States should be blackballed, from the New York Times to USA Today, because we’ve all covered CrossFit injuries.